Propel Scholarship Program - ATSE
Animated Explainer Video
The Australian Academy of Technological Sciences and Engineering (ATSE) came to Punchy to promote its Propel Scholarship Program, an initiative supporting underrepresented students in STEM. The brief was to communicate the program’s value to prospective applicants and to industry partners considering sponsorship, in a way that felt aspirational rather than bureaucratic. Punchy produced an animated explainer that introduced the program’s purpose, eligibility and pathways, using a clean, modern visual style aligned with ATSE’s brand. The video was deployed across the ATSE website, scholarship application pages and partner outreach materials to drive applications and partner engagement. Services included scripting, motion animation, infographic design and voiceover.