Energy Divide - Energy Consumers Australia

Energy Consumers Australia is the independent national voice for residential and small business energy consumers. The organisation engaged Punchy Studio to create an animated video to address the communication challenge of explaining the energy divide as the nation transforms its power system. The brief was to identify and explain the three key factors driving this divide: affordability, complexity, and the energy transition itself. We produced an impactful animated explainer video that uses clear visual metaphors, such as walking in the dark, to represent the difficulty of navigating new energy products and contracts. Our approach focused on highlighting the financial benefits of the transition, noting that households can save over $2,000 per year by 2030 by going all electric, while acknowledging that renters and apartment dwellers face unique hurdles. The video is deployed on the Energy Consumers Australia website and alongside their Stepping Up report to advocate for better support systems for vulnerable consumers. By combining professional scripting, custom animation, and an empathetic voiceover, we effectively simplified complex socio-economic issues into a call for inclusive policy. Bold motion graphics reinforce the call to action, directing viewers to read the full report to ensure no one is left behind in the transition to a cleaner energy future.