Canteen Connect - Canteen AU
Animated Explainer Video
Canteen Australia, the national not-for-profit supporting young people impacted by cancer, approached Punchy to promote Canteen Connect, their online peer support community. The brief was to reach young people, parents and health professionals with a message that the platform is a safe, judgement-free space to find people who get what they’re going through. Punchy produced a mixed media video that combined character animation with photographic and graphic elements, balancing the emotional weight of the subject with an optimistic, youth-oriented visual tone. The piece was deployed across Canteen’s website, hospital referral pathways and social channels to drive sign-ups and build community awareness. Services included scripting, mixed media animation, illustration and voiceover.