Reducing Hypo Risk with Exercise - Diabetes Australia

This piece for Diabetes Australia focused on hypoglycaemia (hypo) risk during and after exercise, a key concern for people with type 1 diabetes and some people with type 2 on insulin or sulphonylureas. The brief was to give the audience clear, practical guidance on how to plan for, prevent and respond to hypos in an exercise context, building confidence to stay active without fear of a serious low. Punchy produced an animated explainer that walked viewers through hypo risk factors, pre-exercise checks, fuelling strategies, monitoring during activity, and post-exercise recovery (including delayed hypos overnight). The animation used Diabetes Australia’s brand system with friendly character work and clean motion graphics, paired with a warm, encouraging voiceover. Services included scripting, storyboarding, illustration, animation, voiceover and audio mix. The video was deployed across Diabetes Australia’s exercise and self-management resources, social channels and partner networks.