Asthma Action Plans - Asthma Australia

Asthma Australia is the national peak body for the over 2.7 million Australians living with asthma. They approached Punchy to help lift uptake and correct use of written asthma action plans, a clinically endorsed tool that gives people with asthma a clear, personalised set of instructions for managing their condition day to day, recognising deterioration, and responding to flare-ups. Despite strong clinical evidence, many people with asthma either don’t have a plan or don’t refer to theirs. Punchy produced an animated explainer that walked viewers through what an asthma action plan is, why it matters, how to get one from their GP, and how to use it across different scenarios. The animation used Asthma Australia’s brand system with a warm, accessible illustration style that made clinical content approachable. A friendly voiceover and supportive motion graphics carried the piece. Services included scripting, storyboarding, illustration, animation, voiceover and audio mix. The video was deployed across Asthma Australia’s web, social and GP outreach channels.