My Compass - Black Dog Institute

The Black Dog Institute is a global leader in mental health research and the only medical research institute in Australia to investigate mental health across the lifespan. The Institute approached Punchy Studio to create an animated video to address the communication challenge of promoting MyCompass, a self-help tool for individuals experiencing mild to moderate stress, anxiety, or depression. The brief was to highlight the accessibility and effectiveness of the program, which is delivered via smartphone and internet at no cost to the user. We produced a supportive animated explainer video that uses clean, calming visuals and a step by step guide to the registration and feedback process. Our approach focused on the program’s evidence-based foundation, showcasing its 14 interactive learning activities and lifestyle tracking features that utilise proven psychological strategies like cognitive behavioural therapy. The video is deployed across mental health portals and social media to encourage users to take control of their well-being through personalised recommendations. By combining professional scripting, custom animation, and a warm voiceover, we effectively communicated that mental health can improve in as little as seven weeks. Clear motion graphics reinforce the call to action by displaying the MyCompass URL, providing a direct link for those seeking to sign up and begin their mental health journey.