Breathe Easy: The Benefits of Quitting Vapes - Lung Foundation

Lung Foundation Australia, the country’s peak body for lung health, identified a communication gap among tradies, a group with high vaping rates and limited engagement with traditional public health messaging. They approached Punchy Studio to create an animation that explained the physical benefits of quitting vapes in a way that felt direct, practical and culturally resonant for blue-collar audiences. Punchy produced a character animation that walked viewers through what happens inside the lungs and body after quitting, using clear visual metaphors and a tone calibrated for tradies rather than clinicians. The piece was deployed across Lung Foundation’s digital channels and health and safety training contexts to support behaviour change campaigns.Services included scripting, storyboarding, character animation, voiceover and motion graphics.