Adelaide PHN - Strategic Plan 2023–2026

Adelaide PHN is one of 31 primary health networks in Australia, serving as a federally funded not for profit organisation that commissions health services across Metropolitan Adelaide. The organisation engaged Punchy Studio to create an animated video to address the communication challenge of launching its new strategic plan in response to the region’s changing demographics and healthcare needs. The brief was to highlight key population data, such as the fact that the region holds 71% of South Australia’s population, and to outline the core focus areas for the next three years. We produced a professional animated explainer video that details four strategic pillars: health equity, partnerships, co-creating solutions, and data insights. Our approach focused on a person centred narrative, explaining how the network intends to reshape the primary healthcare system to deliver better outcomes for vulnerable people and individuals with chronic conditions like diabetes and asthma. The video is deployed on the Adelaide PHN website and social media channels to communicate the organisation’s vision to community stakeholders, partners, and advisory council members. By combining professional scripting, custom animation, and an informative voiceover, we effectively simplified complex health data into a compelling vision for a healthier Adelaide. Clear motion graphics reinforce the call to action, directing viewers to the official website for a more detailed look at the strategic plan.