Lacteeze: How it works - Allergy Free AU

Allergy Free Australia distributes Lacteeze, a lactose intolerance supplement available through pharmacies and major retailers including Woolworths and Coles. Following an earlier Punchy animation for the Lacteeze Infant Drops product, Allergy Free Australia returned for a 30 second animation explaining how the core Lacteeze product works, alongside a 10 second cut for social and retail training use. Punchy produced a motion animation that visually unpacks the digestive process: showing how lactose intolerance occurs when the body doesn’t produce enough lactase enzyme, and how Lacteeze supplements that enzyme to allow comfortable digestion of dairy. The aesthetic continues the visual system established in the earlier Infant Drops animation, keeping the Lacteeze brand experience consistent across the product range. The video runs across Lacteeze’s social channels (Instagram, Facebook, TikTok) and website, driving viewers to pharmacy and supermarket purchase points. Punchy delivered scripting (from client content), design, animation, female voiceover and motion graphics.