Quality Assured - BOVA

Bova is an Australian veterinary compounding pharmacy producing prescription medications for companion animals, equine and exotic patients. With a market full of compounding alternatives, Bova wanted a video that clearly articulated what sets its products apart, particularly the rigour behind its active pharmaceutical ingredient (API) sourcing and quality control, to a discerning audience of veterinarians and veterinary nurses. Punchy produced a 60 second character animation built on a split-screen device: Bova’s process on one side, an unbranded competitor comparison on the other. Gold and glitter motion graphics represent the quality of Bova’s APIs throughout, while light animal-themed humour keeps the tone friendly without undercutting the scientific message. The piece closes on a rotating apple metaphor (‘Quality is core’) and a call to visit bova.vet. The video supports Bova’s marketing and sales activity, including trade show season. Punchy delivered scripting (reformatting Bova’s draft into a conversational VO-and-visuals format), character design, animation, female voiceover, motion graphics, embedded captions and SRT subtitles.