Stop and Consider - NSW Electoral Commission

The NSW Electoral Commission ran a Stop and Consider campaign to encourage voters to think critically about election information, particularly online, in the lead-up to a state election. With misinformation and synthetic content becoming a growing concern in democratic processes, the brief was to give voters a simple, memorable behavioural prompt: pause, check the source, think before sharing. Punchy produced an animated campaign video that landed the Stop and Consider message with clarity and a touch of wit, balancing the seriousness of the issue with an accessible, non-preachy tone. The animation used a punchy, contemporary illustration style with strong typographic moments to reinforce the campaign line. A measured voiceover and clean motion graphics supported the piece. Services included scripting, storyboarding, illustration, animation, voiceover and audio mix. The video was deployed across the Commission’s digital advertising, social media and broader voter education channels during the campaign window.