MACC - Northern Territory Motor Accidents Compensation Scheme

The Motor Accidents Compensation (MAC) scheme is a no-fault insurance program that provides support to people injured in motor vehicle accidents in the Northern Territory. The agency engaged Punchy Studio to create an animated video to address the communication challenge of explaining how residents and road users can access compensation regardless of who caused the accident. The brief was to outline the range of benefits available and specify the eligibility criteria for drivers, passengers, pedestrians, and cyclists. We produced a professional animated explainer video that details the scheme’s unique features, such as providing periodic payments for medical treatment and rehabilitation rather than one-time lump sums. Our approach focused on clarity regarding coverage, highlighting that benefits can include home modifications, attendant care, and support for loss of earning capacity. The video is deployed on the MAC scheme website to help territory residents understand their rights and the importance of lodging claims promptly due to strict time limits. By combining professional scripting, custom animation, and an informative voiceover, we effectively simplified complex insurance information for the public. Clear motion graphics reinforce the call to action, providing the direct contact number and website for those needing to initiate a claim.