Smoke Alarms - CFA

The Country Fire Authority (CFA) is Victoria’s volunteer-based fire and emergency service, responsible for fire prevention and response across regional and outer-metropolitan Victoria. They approached Punchy to help deliver a social media campaign promoting smoke alarm installation, maintenance and replacement. The brief was to produce a suite of short-form social videos and static tiles that could land safety messaging quickly in feed. Punchy produced a collection of short animated videos and accompanying social tiles, each focused on a specific smoke alarm message: where to install them, how often to test them, when to replace them, and what to do when one sounds. The animation used a punchy, attention-grabbing style suited to social feeds, with bold colour, clear typography and tight pacing. Services included scripting, storyboarding, illustration, animation, voiceover, audio mix and static asset production. The campaign was deployed across CFA’s Facebook, Instagram and broader community safety channels.