Defit Group

Defit Group specialises in industrial defit and strip-out services for commercial fitouts, and they needed a way to explain their offering to prospective clients without relying on dense technical copy. The challenge was to make a fairly niche service feel clear, professional, and trustworthy. We developed an animated explainer that walked viewers through what Defit does, who it’s for, and why their approach is different, using a clean illustrative style and a steady voiceover to anchor the message. The animation was designed for use across the Defit Group website and in business development conversations, giving the team a consistent introduction tool when reaching out to new prospects. Services included scripting, character and asset design, animation, motion graphics, and voiceover.