Pekada: Lifestyle-Focused Financial Planning

Pekada is an Australian financial planning firm that prides itself on a personal, relationship driven approach to wealth management. The team at Pekada approached Punchy Studio to create a corporate video to address the common misconception that financial planning is merely a series of dry transactions. The brief was to highlight their mantra of being lifestyle focused, showing that their role is to understand the “why” behind a client’s financial goals, whether that is retiring early, protecting family wealth, or funding education. We produced a dynamic live action corporate video that blends professional interviews with authentic footage of the team collaborating and meeting with clients. Our approach focused on the human element of the industry, capturing the genuine rewards the advisers feel when they see the long term impact of their tailored strategies. The video is deployed on the Pekada website and across social media to differentiate the firm as a flexible and nimble partner in their clients’ lifelong journeys. Through strategic scripting, expert live action cinematography, and a playful “blooper” sequence at the end, we conveyed a brand that is both highly professional and relatable. The inclusion of subtle motion graphics reinforces the core message: that Pekada is about more than money—it is about helping people live better lives.