Industrial Relations Balloting
Animated Explainer Video
Industrial Relations Balloting (IRB), a specialist provider of independent workplace ballots and elections in Australia, engaged Punchy to clearly explain what they do and why independent balloting matters. The audience spans unions, employers and the general public, so the brief called for neutral, plain-language communication that built trust across stakeholders. Punchy delivered a character animation that walked viewers through the balloting process, the role of an independent administrator and the safeguards that make a ballot legitimate. The video was used across IRB’s website and outreach materials to support awareness, service promotion and reputation building among prospective clients and the broader community. Services included scripting, character animation, motion graphics and voiceover.