EasyCars
Promotional Video
EasyCars, an Australian dealer management software platform built for used car dealers, came to Punchy with a clear brief: explain what the platform does and why dealers should switch, without leaning on dry feature lists. The challenge was making accounting, inventory and compliance software feel approachable to time-poor dealership owners. Punchy produced a character animation that walked through a typical day in a dealership, showing how EasyCars removes admin friction and supports compliance, with a tone pitched at small business owners rather than IT buyers. The video was deployed on the EasyCars website, sales decks and paid social campaigns to support customer acquisition and brand trust. Services included scripting, character animation, motion graphics and voiceover.