Organics Green Bin - Wingecarribee Shire Council

Wingecarribee Shire Council is a local government area in the Southern Highlands region of New South Wales. The council engaged Punchy Studio to create an educational video to address the communication challenge of explaining the lifecycle of organic waste and the importance of correct bin usage. The brief was to illustrate the journey of waste from the curbside green bin through to its transformation into high quality compost. We produced a vibrant animated explainer video that uses clear visual storytelling to show the collection, shredding, and natural decomposition processes. Our approach focused on encouraging sustainable habits, specifically reminding residents to place organic waste directly into the bin without plastic bags. The video is deployed on the council website and social media channels to promote circular economy practices within the community. By combining professional scripting, custom animation, and an informative voiceover, we effectively demonstrated how resident participation supports a sustainable future. Detailed motion graphics reinforce the call to action by showing how the final nutrient rich soil conditioner is made available for purchase to enrich local gardens.