Nappy Collection Service - Greater Shepparton City Council

Greater Shepparton City Council provides a range of essential waste management services to its local community in regional Victoria. The council approached Punchy Studio to create a clear and engaging instructional video for their new, complimentary weekly nappy collection service. The communication brief was to inform residents how to properly use the service to free up space in their red bins, reduce unpleasant odours, and divert specific waste from landfills. We produced a clean 2D animated promotional video that uses a step by step approach to guide viewers through the registration and collection process. The animation features simple visual cues to illustrate how nappies should be separated from other household items, folded, and placed in clear bags for kerbside pickup. By using a bright colour palette and a clear, informative voiceover, the video effectively explains how collected nappies are recycled into useful products like kitty litter and reusable plastic. This asset is featured on the council’s website and social media platforms to encourage online registration. The project involved scripting to simplify the service guidelines, motion graphics to demonstrate the recycling process, and professional voiceover to ensure the message was accessible to all members of the municipality.