This project came with an audience list that ran from farmers and school groups to state government departments.

Two videos had to work for every name on that list, built primarily to showcase the work of the Landscape Board and communicate the actions being undertaken across the region.

The Challenge

The Murraylands and Riverland Landscape Board needed two animations, one covering how climate change is reshaping the region and one covering the strategy the Board has in place to respond.

The intended audience ranged from farmers, community groups, First Nations community members, volunteers and schools to external stakeholders across local and state government, industry and not-for-profit organisations.

The primary objective was to showcase the work of the Landscape Board and communicate the actions being undertaken across the region. It wasn’t a technical problem or one of persuasion. It was about giving people a clear picture of what the Board is actually doing.

The Strategy

Splitting the message across two videos meant the problem and the response each got room to land. The first video was built entirely around understanding climate change and its impact on the region. The second focused on the Board’s actual strategy and the specific work already underway.

One video trying to do both jobs, background and accountability, would have had to rush at least one of them or become longer, increasing the risk of losing viewers’ attention.

The scripts also leave out many of the specific figures the client had gathered for us, including drought years, flood records and projected heat-day counts. Instead, that information is carried through the visuals. Given how wide the audience was, from schools through to state government departments, a script anchored to specific data points risked becoming too dense or landing differently depending on who was watching.

The Approach

Video 1: Climate Change in the Murraylands and Riverland Region

This video opens on what makes the region distinct, its species, landscapes and communities, before turning to the threat. The landscapes themselves were designed to reflect the region accurately, including plants specifically grown in different parts of the Murraylands and Riverland, rather than relying on generic Australian scenery.

The script moves from present-day impacts (drying rivers, flood damage and at-risk wildlife) to a 2050 outlook where pest species multiply and heatwaves become routine. It closes on an invitation to get involved locally and advocate in your own community. The tone stays level throughout, in keeping with the friendly, calm read the client asked for.

Video 2: Climate Change Strategy in the Murraylands and Riverland Region

Where the first video sets out the problem, this one showcases the Board’s work directly, the specific actions being taken across the region. It walks through five concrete actions, including removing unnecessary pastoral dams to restore water connectivity, restoring wetland wetting and drying cycles, and supporting land managers on soil health.

The script also ties the work directly back to funding, naming the landscape levy as what makes these actions possible.

The Result

The finished pair gives the Board two distinct tools rather than one video trying to do both jobs. The first builds understanding of the impacts. The second gives a clear, specific answer to what’s being done, with the levy connection making the funding relationship explicit.

Both were designed to work across the full audience list, from community members to government stakeholders, without needing a separate cut for each group.

Next Steps

Got a message that has to land with a genuinely wide audience, from community members to government stakeholders, in one script?

We’d love to help you figure out how to say it once and have it work for all of them.

Drop us a line and let’s chat about what you’re working on.