VLSBC - Lawyer Wellbeing: Fiona Interview

Alongside the animated Theory of Change explainer, VLSB+C wanted a live action piece featuring the Commissioner, Fiona, and the Lawyer Wellbeing Manager, Lucy Fraser, speaking directly to the legal profession about the program. The intent was to put human faces and institutional voice behind the model, particularly for audiences who respond more strongly to people than to animation. Punchy produced a 90 second interview style live action video shot at VLSB+C’s Bourke Street office, with motion graphics bookending the piece and overlays between speakers to maintain visual interest. The Commissioner used a teleprompter for delivery, and the piece was edited to feel warm and authoritative rather than corporate. A 45 second cut of the live action was produced as a contract variation to support internal presentations and stakeholder events. The video sat alongside the animation, infographic, presentation deck and social assets in the broader Theory of Change rollout. Services included pre-production scripting, videography, direction, editing, motion graphics and captioning.