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Climate Change Animations for Murraylands and Riverland Landscape Board

The message had to reach everyone from farmers to state government, showcasing the work the Landscape Board is doing to respond to climate change across the region.

Challenge

The Murraylands and Riverland Landscape Board needed two animations, one explaining how climate change is already affecting the region and one setting out the Board’s strategy to respond.

The brief named the audience as community members across farmers, community groups and First Nations community members, through to volunteers and schools, plus external stakeholders spanning local and state government, industry and not-for-profit organisations.

The brief’s primary objective was to showcase the work the Landscape Board is doing and communicate the specific actions being taken across the region.

Solution

We split the message across two videos rather than asking one video to do both jobs.

The first video moves from what makes the region distinct to the drought, flood and biodiversity loss already reshaping it, closing on an invitation to get involved locally. Its landscapes were built to reflect the region accurately, using plants specifically grown in different parts of the Murraylands and Riverland rather than generic Australian scenery.

The scripts also leave out the specific figures gathered for the project, including drought years, flood records and projected heat-day counts, carrying that detail through the visuals instead. Given how wide the audience was, a script anchored to specific data points risked becoming too dense or landing differently depending on who was watching.

Video two showcases the Board’s work directly, naming five concrete actions the Board is taking, from removing pastoral dams to restoring wetland cycles, and linking that work to the landscape levy that funds it.

Together, the two animations give the Board a plain-language explainer and a specific, accountable strategy piece, both written to hold up across the full audience range, from community members to government stakeholders.

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