We surveyed hundreds of public sector communications professionals across Australia to understand what’s actually working, where resources are being wasted, and what separates high-performing teams from those stuck in the “do more with less” trap.
Join Anthony Lam and Punchy’s Lead Strategist, Grady Lester for a practical 45-minute session unpacking the data and what it means for your 2026 strategy.
You’ll learn:
- Why the most-used channels are and aren’t the most effective
- The “Resource Trap” keeping teams stuck in low-impact work
- How high-performing sectors are using video and AI differently
- Where measurement is failing (and how to fix it)
- Practical strategies to shift from output to outcome
This session is for public sector communications professionals who want to align their channel mix, budget, and effort with what actually drives results.