What truly drives your audience to take action?

The key is understanding what enables them to act, what motivates them, and the opportunities they need to engage.

With message fatigue and attention scarcity making it harder for content to resonate, grasping these behavioural insights allows for sharper, more targeted interventions that drive real change.

Join Punchy’s Anthony Lam and Strategic Communications Expert, Rachel Abad, as they delve into the critical role of research and psychology in campaign strategy and content creation.

In the session, you’ll learn:

✔︎ Why understanding audience motivations leads to stronger messaging
✔︎ How to apply behavioural models to make your content more impactful
✔︎ How to translate insights into high-performing content
✔︎ Practical tools and techniques you can apply right away