You have a duty to the public. Do not let your content go unseen!

Too often, crucial campaigns are buried in busy feeds, ignored, or never reach the people who need them most.

This session is for anyone who has spent months creating content, only to wonder, “Will my audience even see it?”

In just 45 minutes, Punchy Founder Anthony Lam and Strategic Comms Advisor Rachel Abad shared the simple four-step framework that gives your content rollout purpose and ensures your message reaches the right people at the right time.

In this value-packed session, you’ll learn:

✔︎ How to clarify your communication purpose early

✔︎ Why it is not just about who your audience is, but how they consume

✔︎ How to map the right mix of channels while staying on budget

✔︎ To build a plan that extends your reach and campaign lifespan

Whether you are launching a service, driving behaviour change, or trying to engage a hard to reach audience, you will leave with practical tools to increase campaign reach and deliver real outcomes.

If you are under pressure to show results, this is where it starts.