Sound familiar?
You know your message matters, and you need it to make an impact with multicultural communities. But every CALD campaign feels like a minefield of cultural sensitivities, blown budgets and missed deadlines.
Every project feels like you’re starting from scratch, hoping you don’t accidentally offend anyone or waste precious budget.
After producing over 100 CALD video campaigns for government, health, education and enterprise clients, we’ve identified the essential lessons that separate successful multicultural campaigns from expensive mistakes.
Join Punchy’s Anthony Lam and Costa Vasili, Founder and CEO of Ethnolink, Australia’s multicultural communications agency, for a value-packed 45 minute session where you’ll learn:
- Why community consultation is non-negotiable
- How underestimating timelines can derail your campaign
- How to budget smart by prioritising languages
- Which video formats are best for CALD audiences
- How to design for accessibility and cultural nuance
If you work in an organisation that needs to inform and empower multicultural communities, this session will give you real-life examples and practical strategies you can implement straight away.
