Read Label: Solutions Through Printing

Read Label is an Australian printing company that specialises in producing self adhesive labels and flexible packaging for the food and beverage sectors. The firm approached Punchy Studio to create a promotional video that shifts the brand perception from a simple print shop to a comprehensive solutions provider. The brief was to highlight their ability to support smaller businesses by offering cost effective, low volume digital printing options that were previously only available to larger market players. We produced a sleek live action promotional video that showcases the state of the art HP Indigo digital press and various finishing equipment in their one stop shop facility. Our approach focused on the human element of manufacturing, featuring interviews with leadership about their passion for innovation and helping small “mum and pop” operations compete on a global scale. The video is deployed on the Read Label website and LinkedIn page to attract boutique manufacturers who require high quality, quick turnaround packaging solutions. Through professional scripting, custom live action cinematography, and a clear voiceover, we demonstrated how Read Label punches above its weight in the industry. The inclusion of motion graphics at the end of the video reinforces their contact details and website, providing a seamless call to action for prospective clients.