Skip to content
Concept Testing That Takes Out The Guesswork

Concept Testing That Takes Out The Guesswork

Know what will resonate before you produce. We run targeted workshops and focus groups to test creative concepts with real audiences, so you can refine with confidence and avoid costly missteps.

Concept Testing That Validates Before Production

Our concept testing service combines audience workshops, targeted feedback, and creative refinement to ensure your ideas will land before you invest in production. Every project is built around your target communities, your creative direction, and the confidence you need to move forward.

Feedback From the People Who Matter

We test storyboards, scripts, and visuals with your actual audience, so you're working from real insight, not internal assumptions.

Reduced Risk, Stronger Creative

Every workshop identifies what resonates and what doesn't, allowing you to refine messaging, tone, and direction before committing resources.

Actionable Insights That Shape Production

We map workshop feedback into clear recommendations, so you know exactly what to adjust and why before cameras roll.

Communication That Creates Real Impact

Every project we deliver is backed by strategy, collaboration, and purpose. For more than 14 years, we’ve helped organisations across Australia connect with their communities, inspire action, and build trust through clear, creative communication.

0%
Visual information retained compared to 10% from text alone
0+
Videos produced nationwide for government, education, health, and enterprise
0+
Minutes of meaningful content created to inform, inspire, and empower communities
Communication That Creates Real Impact

Punchy's Proven Process

Our team makes complex campaigns simple, guiding you through every step with structure, clarity, and support.

Discovery Session

We work with you to understand your audience, message, and goals, giving you a clear plan before production begins.

Punchy Strategy

Our team builds a tailored communication strategy that aligns with your objectives, budget, and desired results.

Seamless Production

We handle scripts, visuals, voiceovers, and approvals while keeping you in the loop at every stage.

Project Delivery

Your final files are delivered on time and ready to use across all channels, with full ownership and no hidden costs.

Longevity Guarantee

We stay in touch after delivery to review performance, make updates, and keep your content effective over time.

Ready to validate your ideas? Let's begin your concept testing

When You Can't Afford To Miss, Concept Testing Confirms

When You Can't Afford To Miss, Concept Testing Confirms

Your direction is set, your stakeholders are onboard, and you need to know it will land before you commit.

We understand the challenge of moving to production without hearing from the people you’re trying to reach.

That’s where concept testing helps and where Punchy makes the process effortless.

Results & Case Studies

AMP
ANZ
Asthma Australia
Australian Government
Cancer Australia
Commonweath Bank
Diabetes Australia
EY
Intel
KPMG
Monash
NSW
Pearson
Queensland Uni
RACGP
RACV
Steadfast
University of SA
AMP
ANZ
Asthma Australia
Australian Government
Cancer Australia
Commonweath Bank
Diabetes Australia
EY
Intel
KPMG
Monash
NSW
Pearson
Queensland Uni
RACGP
RACV
Steadfast
University of SA
AMP
ANZ
Asthma Australia
Australian Government
Cancer Australia
Commonweath Bank
Diabetes Australia
EY
Intel
KPMG
Monash
NSW
Pearson
Queensland Uni
RACGP
RACV
Steadfast
University of SA
AMP
ANZ
Asthma Australia
Australian Government
Cancer Australia
Commonweath Bank
Diabetes Australia
EY
Intel
KPMG
Monash
NSW
Pearson
Queensland Uni
RACGP
RACV
Steadfast
University of SA
AMP
ANZ
Asthma Australia
Australian Government
Cancer Australia
Commonweath Bank
Diabetes Australia
EY
Intel
KPMG
Monash
NSW
Pearson
Queensland Uni
RACGP
RACV
Steadfast
University of SA
AMP
ANZ
Asthma Australia
Australian Government
Cancer Australia
Commonweath Bank
Diabetes Australia
EY
Intel
KPMG
Monash
NSW
Pearson
Queensland Uni
RACGP
RACV
Steadfast
University of SA