Trapeze - System Explainer

Trapeze Group is a global provider of integrated technology solutions for public transport agencies, with software and hardware that helps transit operators run more efficient, equitable and connected networks. Trapeze has worked with Punchy across multiple shorter projects over several years, the most distinctive being an explainer for its TTG Energymiser product, a driver advisory system that helps rail operators reduce energy consumption. Punchy produced a short animated explainer designed to introduce Energymiser to transport agency decision makers, simplifying a technical product into a clear value proposition around fuel savings and operational efficiency. The animation used motion graphics and iconography aligned with Trapeze’s brand, structured around a problem and solution narrative that prioritised clarity over feature dumping. The video supported Trapeze’s sales and marketing activity into the rail and transit sector, used on the company’s website and in business development conversations. Scripting, storyboarding, animation, voiceover and motion graphics were all delivered in house.