Swing it! - Golf Australia

Golf Australia engaged Punchy to produce a suite of animated videos promoting its MyGolf Schools program, a national initiative that introduces school-aged children to golf through curriculum-aligned sessions. Swing It is the mid tier of the schools offering, sitting between the Pitch & Putt entry product and the most advanced tier. Punchy produced a short animated promotional video tailored to the Swing It tier, repurposing footage and animation from the hero video and layering in product specific imagery and text. The motion graphics style aligned to the newly developed MyGolf Schools branding, with a tone designed to feel approachable for school decision makers and engaging for the program’s young audience. The video was used on the Golf Australia website as a program explainer, with social cuts deployed across digital channels in the lead up to Term 3 funding. Scripting, animation, voiceover and motion graphics were all produced in house.