Pitch & Putt - Golf Australia

Golf Australia, the national governing body for the sport, came to Punchy as part of a broader campaign to relaunch its MyGolf Schools program for Term 3 funding. The brief called for a hero animated video plus three shorter product tier videos, one for each level of the schools offering. Pitch & Putt is the entry tier video aimed at primary school audiences and program administrators. Punchy produced a short animated promotional piece built from the hero video assets, with additional footage and imagery of the Pitch & Putt equipment kits and game cards. The animation matched the new MyGolf Schools brand identity that Golf Australia had developed in parallel, with motion graphics designed to feel energetic and accessible for a school setting. The finished video supported Golf Australia’s website and digital marketing in the lead up to Term 3 schools funding deadlines, helping schools and educators understand which MyGolf product tier suited their cohort.