MyGolf - Golf Australia

MyGolf is Golf Australia’s national junior development program, providing a structured pathway for children aged 5 to 12 to learn the game in a fun, age-appropriate environment. Golf Australia needed an animation introducing MyGolf to parents, schools and clubs, articulating what the program covers, what kids get out of it, and how families can sign up. Punchy produced a character animation that follows young participants through the MyGolf experience, illustrating the skill stations, social aspects and progression structure that define the program. The visual style is bright and energetic, calibrated for parents making decisions about junior sport while still appealing to the children who would ultimately be participating. The video sits within Golf Australia’s MyGolf marketing alongside web, social and partner-club distribution.