Liverpool City Council Annual Report 2021

Liverpool City Council, one of the largest and fastest-growing local government areas in NSW, came to Punchy with the challenge of turning a dense Annual Report into something residents and stakeholders would actually engage with. The brief was to communicate the council’s key achievements, financial position and community outcomes for the 2020-2021 reporting period in a clear, digestible format. Punchy produced an animated summary video that translated statistics and program highlights into accessible motion graphics and data visualisation, structured around the council’s strategic pillars. The video was published alongside the formal Annual Report document on the council’s website and shared via social channels to broaden reach beyond traditional report readers.