Programmed Recruitment: Mel Steele Success Story

Programmed is a leading Australian provider of staffing, maintenance, and facility management services. The company approached Punchy Studio to create a recruitment video to solve the communication challenge of attracting high-level business analysts by showcasing authentic career pathways. The brief was to highlight the collaborative culture and diverse stakeholder engagement available within the firm, specifically targeting those who enjoy problem-solving and process automation. We produced a fast-paced live action promotional video featuring Business Analyst Mel Steele, who shares her journey from accounting to her current role. Our approach used a combination of workplace footage and location shots in the CBD to convey a sense of professional energy and team connectivity. The video is deployed on LinkedIn and Programmed’s recruitment portal to encourage passionate analysts to start their journey with the company. By using dynamic scripting and high-quality live action cinematography, we captured the reality of a role that deals with everyone from field staff to the CEO. The final edit includes clean motion graphics to reinforce Mel’s title and the company’s core values of safety and professional development.