Making Standards Stick with ASQA

The vocational education sector had a problem: students were getting ripped off by dodgy providers, while good providers struggled to stand out. 

With new 2025 Standards for RTOs rolling out, ASQA faced a dual challenge.

They needed to arm students with knowledge to make informed decisions and report bad operators, whilst inspiring quality providers to see these changes as competitive opportunities rather than bureaucratic burdens.

The mission: Teach students to spot bad practice and know their rights, while showing providers that quality isn’t just good karma, it’s good business.

We created two no-nonsense videos speaking directly to each audience. 

The student video featured a supportive female voice with clear animated visuals guiding viewers step-by-step through protecting themselves, concluding with a direct call to action encouraging students to report incidents to ASQA.

The provider video used an authoritative male voice commanding attention from industry decision-makers. Rather than focusing on compliance requirements, it positioned the new standards as business opportunities to innovate, differentiate, and build competitive advantage.

This dual approach recognised a fundamental truth: different audiences need different motivation.